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Panacea is the only active community for small directly regulated IFA firms who are looking for access to help, educational support, advice and technical training from major product providers.

What we do

Panacea’s role is to join up the loose connections between directly regulated Independent Financial Advisers and product providers. Over the years, smaller IFAs have lost the face to face support resource that existed for the benefit of customers. The aim is also to correct the support and service imbalance with providers – currently in favour of Networks and larger national IFA firms.

You can now access technical, business and industry expertise one place by browsing the Investments, Pensions, Protection, Retirement zones of the site, connect with fellow practitioners via the online forum, and keep up to date with the latest news, comment and industry trends with our free weekly email newsletter.

This is a financial services resource “mall”. Instead of floors we have zones- Investment, Pension, Protection, Retirement, instead of retail outlets taking space we have currently 15 Product Providers and various support services taking “floor space”.

Who we are

It is a private company founded in 2007 by Derek Bradley, a retired IFA. His vision has produced a site where smaller IFAs can achieve these goals, exchange ideas and seek advice, where providers can establish direct contact with a new and active distribution channel of small, directly regulated individuals or firms and all in one place.

After a highly successful launch the community is now growing and has the support of 15 major product providers and Unipass, plus over 900 individual IFAs.

Who we work with

Supported by Aviva, Aegon, AXA, LV=, Scottish Life, James Hay, Thames River Capital, Scottish Widows, Lincoln, Bright Grey, 7IM, Abbey for Intermediaries, Scottish Provident, Ascentric, Unipass and Adviserwise, Panacea has also established key alliances with leading companies operating in the financial services support market such as Defaqto, Trustnet, PYV, Citywire, Asset.TV, Wizard Learning, The Personal Finance Society, Funds Library, Rayner Spencer Mills, Marketing Hub, Mortgage Brain and Regus.

All these firms bring to the community relevant, trusted information in a timely and objective fashion. Many services they offer are free, some at a beneficial cost to Panacea members.

Unipass is a service provided by Origo Secure Internet Services Ltd. for the UK financial services industry. In simple terms, Unipass is a secure digital certificate - a small encrypted file on your PC used to uniquely identify you. It's like having your own electronic passport. It allows users to move seamlessly between supported provider sites.

Why we need you

Panacea is free to IFAs thanks to the support of our sponsors and partners. As our resources develop and grow we aim to introduce a members-only zone where, for a small fee, you will have access to premium content expanding upon what is already available in regard to training, business development, technology and technical help. The membership fee will be very low, so please do use Panacea to the full, tell your industry friends and colleagues about us, and help build a unique community that serves your needs.

How to join us

As an IFA you can join simply by registering for your Unipass certificate. If you would like to join our prestigious panel of sponsors or partners or to advertise on our site, please call our team on 0191 206 4030.

If you are a life assurance, investment, pension and retirement product provider and want to find a realistic and cost effective way to reconnect with the valuable distribution channel of small IFA firms, then look no further than Panacea. Opportunities exist for strategic partners to sell tools, training, back office or legal services to our IFA members – please call us for more details or send us an email.