The logos below will take you to a number of IFA support tools from Product Providers, including planning tools, training and education resources to enable you to do business smarter.
Tools & resources
Tools
Whether you want to be a retirement market specialist or simply capitalise on opportunities close at hand, we understand how useful support can be to helping you provide advice more easily and to developing profitable business.
The tools and calculators are designed to help you understand some of the issues when engaging in retirement market advice. As an adviser, you should still follow your own compliance processes and procedures.
Support to help you get ahead
Here you can choose the tools that best support you and your business:
- Marketing - guides and sample material written by advertising experts to help you generate more business
- Calculators - covering some of the essential areas of annuity and equity release advice
Annuities
The Majority now qualify: Just Retirement now estimate that 60% of people could qualify for an enhanced annuity.
Our recent findings show the majority of at retirement cases that you advise may qualify for enhanced rates and give you options that you may not have thought about.
Whether it’s a seemingly healthy client who perhaps has a rather ‘colourful’ lifestyle with heavy alcohol consumption or raised cholesterol, or a client with a serious condition such as cancer or heart disease the chances are that they may qualify for an enhanced annuity.
Spending just a few minutes and asking a few simple questions about the health and lifestyle of your client could make all the difference to their pension pot. For more details on typical scenarios that could qualify,click here and for our guide to underwriting click here.
45 Day quote guarantee
To give you that peace of mind and help you get the right outcome for your clients, Just Retirement now offers enhanced annuity quotations that are guaranteed for 45 days - providing an application is received in the first 14 days. To find out more click here.
Equity Release
Just Retirement believe that the changing nature of retirement presents new possibilities for financial advisers.
Despite the recent falls of property prices, the property boom of the last two decades has fuelled a significant increase in the equity 'built up' in the homes of older people. Couple this with people living longer, poor pensions and a desire for extra cash, the ways in which people look to finance their retirement will continue to evolve. As a result, retirees need to make what they have go further and many could turn to the equity in their properties to help provide a more comfortable standard of living in retirement.
Features include competitive loan to value factors from 20% to 40% (dependant on age and circumstances), a flexible drawdown facility and commission paid on drawdown. With a competitive interest rate on our roll up lifetime mortgage, and over £760 million advanced so far to thousands of customers, Just Retirement is one of the leading providers of equity release.
To find out more click here
Help with Marketing
Running a business can be all-consuming. Being an expert in everything when you don’t necessarily have all the resources at your disposal is difficult.
Amongst providing quality advice, keeping compliant and all the other day-to-day responsibilities, it's easy to overlook the need to actively ‘market’ your services to fulfill your business potential.
The tools to help you generate more business
With some simple, planned marketing activity you can run campaigns to promote your business and services to the retirement market successfully. This area will help you:
- Understand the key principles of annuity marketing and equity release marketing
- Learn about the effective use of online, direct mail and advertising as well as managing your PR and conducting events
- With useful guides and sample material on each of the above topics to help run successful campaigns
Just Retirement TV
Getting to grips with the latest issues and opinions
We have developed a number of films which look at different aspects of, and attitudes to, the retirement market. They let you hear views and opinions directly from industry experts, advisers and the general public.

Derek Bradley, CEO
Sarah Paul, Marketing Director
James Bradley, Head of e-Relationships