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  • The changing structure of intermediated distribution in the UK financial services arena means that there is an increasing fragmentation of relationships between providers and IFA distributors
  • Escalating costs of regulatory frameworks and falling margins have meant that many product providers now tier the product and service offerings to the intermediary market
  • This has meant that whilst the large intermediaries and networked IFAs are well-supported, SME IFAs are mostly disenfranchised and operating outside of providers’ radar
  • Product providers themselves however are realising that where there is volume and power there is vulnerability and increasingly the quality and profitability of large intermediary and network business is being called into question
  • There is a very real need for product providers and the SME IFA community to reconnect in an effective, efficient and mutually-beneficial manner. The reconnection process starts here.

How to register

Panacea is a B2B portal with community membership restricted to those who work within the Financial Services industry.

To ensure that the integrity of the portal is not compromised, registration is via Unipass. If you already have a certificate, click here to enter.

Unipass® is a free-to-use replacement for usernames and passwords in the UK financial services sector. If you do not have a certificate, this is very easily obtained by clicking here.







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Panacea is the only active community for small directly regulated IFA firms who are looking for access to help, educational support, advice and technical training from major product providers.

What we do

Panacea’s role is to join up the loose connections between directly regulated Independent Financial Advisers and product providers. Over the years, smaller IFAs have lost the face to face support resource that existed for the benefit of customers. The aim is also to correct the support and service imbalance with providers – currently in favour of Networks and larger national IFA firms.

You can now access technical, business, educational and industry expertise in one place by browsing the Provider, Investment, Pension, Protection and Retirement zones of the site, connect with fellow practitioners via the online forum, and keep up to date with the latest breaking news, comment and industry trends via our feeds and free weekly email newsletter.

This is a financial services resource “mall”. Instead of floors we have zones- Investment, Pension, Protection, Retirement, instead of retail outlets taking space we have currently 15 Product Providers and various support services taking “floor space”.

Who we are

Panacea was founded in 2007 by Derek Bradley, a retired IFA. His vision has produced a site where small directly regulated IFA firms can easily access support again, exchange ideas and seek advice, where providers can establish direct contact with an important, yet often neglected, active distribution channel of small, directly regulated individuals or firms and all in one place.

After a highly successful launch the community is now growing and has the support of 15 major product providers and Unipass, plus over 1000 individual IFAs.

Who we work with

Our sponsors are Norwich Union, Aegon, AXA, Liverpool Victoria, Scottish Life, James Hay, Thames River Capital, Scottish Widows, ZOPA, Lincoln, Bright Grey, 7IM, Abbey for Intermediaries, Alliance & Leicester, Scottish Provident.

Panacea has also established key alliances with leading companies operating in the financial services market such as Defaqto, Trustnet, PYV, Citywire, Asset.TV, Wizard Learning, The Personal Finance Society, Funds Library, Rayner Spencer Mills, Marketing Hub, Mortgage Brain and Regus. They will bring to the community relevant, trusted information in a timely and objective fashion. Many services they offer are free, some at a beneficial cost to Panacea members.