Aegon: Some clarity from HMRC on VAT and Adviser Charging

Categories: Investments, Sponsor Comment

HM Revenue & Customs has changed its stance on VAT under adviser-charging, saying liability will be based on the intention of the service when advice is originally arranged.
Tisa director of policy Malcolm Small says this will render the majority of advice situations exempt from VAT, with the exception of a client report produced with no intention to sell a product or service.

In August 2010, HMRC and the Association of British Insurers published guidance reiterating that VAT is payable on advice but not on product sales. It said if advice leads to a product sale, then the adviser must determine which is the predominant service.

But following a meeting last week with HMRC senior policy adviser David Coppins and representatives from the FSA, the Tax Incentivised Savings Association, Aifa and the Investment Management Association, HMRC has moved away from this position.

An HMRC spokesman says: “The VAT liability of the process is governed by the intention. If the intention of the agreement between the customer and the adviser is to enter a process leading to the arrangement of an exempt transaction, this is VAT-exempt intermediation. If this is not the intention, then the supply would be advice and therefore taxable.”
HMRC is due to publish draft guidance on VAT next month.

I think that this is a positive change from the previous indications, which was looking at what the predominant service was. We now have clarity that It is looking at the intention at the outset. I think this is going to be a lot clearer and a lot simpler.


What does everyone else think?

If you want help with RDR transition visit www.aegon.co.uk/businessbrain

 

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Article last updated: Sep 22, 2011

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In February 2007 Derek Bradley founded PanaceaIFA as he saw a widening gap between the quality of retail distribution service and resource support offered to directly regulated IFA firms when compared to Networks and larger advisory firms.

He launched the free portal later that year with support from eight financial services providers, which has since increased more than fourfold. The industry support list for what we do is an endorsement in itself for the quality of the project.

PanaceaIFA aims to empower IFA’s by providing free online access to the very latest resources, tools, research, educational support, ideas, views and technical intelligence from product providers and support services all in one place.

In a post RDR world, what we offer will become vital due to FSA restrictions on support given to networks and national IFA firms being subject to severe fiscal scrutiny and regulatory restraint

We have established a thriving web based community, and communicate twice a week with our free twice weekly email “Bento” bulletin to almost 10,000 individuals where members are kept updated with the latest news, comment and industry trends. 

We also ensure directly regulated IFA firms are given all the support they need via carefully planned strategic communication activities and ideas, implemented via the website www.panaceaifa.com.

PanaceaIFA are active within social media, winning an online 2011 poll as the Top IFA related Tweeter with some 2,000 Twitter followers and LinkedIn group members. PanaceaIFA is a place where IFAs and Providers and support services alike engage in discussions and exchange views on issues affecting their businesses.

PanaceaIFA's industry profile is one of an authoritative and well-respected voice within the financial services industry with IFAs, sponsors, media, providers, financial services organisations/bodies and government representatives alike.

In 2010 PanaceaIFA was shortlisted for Best Website for IFAs in the Professional Adviser Awards and again in 2011 for Best Network/Support Services Award, cementing its position as a website of choice for directly regulated firms.

PanaceaIFA is knowledge-driven, linking the loose connections between the directly regulated Independent Financial Advisers and product providers. It is an independent industry-supported portal which corrects the service imbalance with providers in a way that is RDR friendly and free to use.

Derek BradleyDerek Bradley, CEO
Derek Bradley is the founder and ceo of PanaceaIFA.

After an early career at Lloyd’s of London, he went on to learn about the importance of customer service, working for BOAC, the forerunner of British Airways, something further reinforced during his time as a broker consultant at Scottish Equitable.

Derek went on to set up his own successful IFA business which he ran for 18 years before selling it in late 2006.

Derek spotted an altruistic opportunity to provide a better service to directly authorised IFAs and in 2007 PanaceaIFA was born.

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He joined PanaceaIFA from Microsoft where he was a European Financial Analyst.  Prior to that he has held similar positions with Hewlett Packard, Sony, and Mercedes Benz. His experience gained in the IT industry is being put to good use as PanaceaIFA grows.

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Going forward, the Retail Distribution Review (RDR) will impact greatly upon providers who rely on the network and national IFA model to distribute their products. The remuneration model will change as will the support model. All of a sudden the directly regulated IFA has become attractive again as they currently are best equipped to deal with the changes proposed for 2012, but how do providers engage with their world again?

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