Unsung IFA heroes: #1 Derek Bull

In a new monthly series, Professional Adviser and PanaceaIFA honour those individuals who go above and beyond. The inaugural winner? Meet Derek Bull...

Derek Bull

Description: derek bull.pngBorn in 1948, an education at Clifton College saw Derek Bull take a law degree at Liverpool University, where he decided not to follow his father into architectural practice but joined ICI instead in 1968.

After four years he moved to BASF and then in 1975 to William Timpson Ltd, part of the UDS Group of Companies where he was responsible for the administrative functions of the buying department.

Following the takeover of UDS by Hanson in 1983 he remained with the firm until its purchase by Olivers in 1987, where he was part of a management team co-ordinating the transition process. He then joined Alma Holdings Ltd, an international confectionery company, where he stayed until 1991 as assistant to the finance director.

Champion of fairness

Bull is a passionate voice of the IFA industry and increasingly proves himself a champion of fairness under the current systems of regulation, consumer protection and adviser processes. He recognises and addresses issues for the benefit of both the IFA and the consumer. Bull is one of few who is prepared to do this in the interest of justice, ahead of monetary incentive.

Although he came into financial services at the latter part of his career, by a chance encounter with a local IFA who needed legal and administrative assistance, Bull was immediately inspired by the profession.

Establishing his own IFA business, he was actively involved in the Pension Review. He felt that there was a great deal of injustice in the way honest IFAs were treated during this process.

And while a great many recognised that the system of regulation, consumer protection and adviser processes was deeply flawed, not many were prepared to do anything to redress these imbalances. Even fewer were prepared to do so without payment and fewer still at financial expense to themselves, particularly without having any direct personal interest in the outcomes.

Standing up for the cause

Bull felt that decent hard-working individuals were being judged guilty before the fact, with not enough being done in the interests of fairness, and this inspired him to stand up for their cause.  The Pensions Review fuelled Bull’s passion in assisting IFAs, many retired.

Calling on his legal skills and the extensive experience of IFA businesses, Bull spoke out on behalf of the IFA industry and continues to defend their democratic rights. Since his retirement, he carried on with this cause, often pro-bono, and to this day remains a voice for the IFA industry.

The CV: Derek Bull

Career:
1968 – ICI
1972 – BASF
1975 – William Timpson Ltd
1987 – Alma Holdings Ltd

Years in industry:19

What motivated you to come to work each day? Job satisfaction

What was your greatest challenge as an IFA? The Pension Review

When not working, where are you most likely to be found? Reading

Loves: Risk takers

Hates: Hypocrites

Favourite food: Duck

If I hadn’t worked in finance I would have: Been a solicitor.

Top business tip: Don’t chase turnover at the expense of profit

The Judge’s View

Derek Bradley, CEO of PanaceaIFA

“Derek is a true champion for the IFA industry. In his passion for fairness he goes where others fear to tread, helping fellow IFAs seek fairness. If ever there was an unsung hero it’s Derek. It is my hope that he will become an inspiration to others, much like his local IFA inspiring Derek himself all those years ago to become who he is today.”

The nominator’s view

Alan Lakey, director at CI Expert

“The Financial Services industry comprises all sorts. There are a great many that recognise that the current system of regulation, consumer protection and adviser processes is deeply flawed. Unfortunately, not many are prepared to do anything to redress these imbalances. Even fewer are prepared to do so without payment and fewer still at financial expense to themselves, particularly without having any direct personal interest in the outcomes. In short, working in the interests of fairness. Derek Bull is one such person who acts as legal guru calling on skills from legal training and years of administrative work within IFA practices.”

About the award

PanaceaIFA.com, in association with Professional Adviser, is on the search for IFAs, paraplanners and back office support staff that go above and beyond the call of duty in their personal and professional life. If you have a colleague you consider to be an unsung hero or if you feel you are deserving of recognition yourself, please get in touch by visiting www.panaceaifa.com/unsunghero.

"Every month Derek Bradley, CEO of PanaceaIFA, will choose the most deserving nomination from those submitted and the winner will receive £160 towards a Michelin-starred restaurant of their choice, and Professional Adviser will publish a half-page profile within their magazine, highlighting the good they have done."

Campaigning for change

Assistance to colleagues

Help given to others within the industry

www.panaceaifa.com/unsunghero

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Article last updated: Jan 27, 2012

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  • About Us
  • Who we are
  • Benefits & Offers
  • Become a Partner

In February 2007 Derek Bradley founded PanaceaIFA as he saw a widening gap between the quality of retail distribution service and resource support offered to directly regulated IFA firms when compared to Networks and larger advisory firms.

He launched the free portal later that year with support from eight financial services providers, which has since increased more than fourfold. The industry support list for what we do is an endorsement in itself for the quality of the project.

PanaceaIFA aims to empower IFA’s by providing free online access to the very latest resources, tools, research, educational support, ideas, views and technical intelligence from product providers and support services all in one place.

In a post RDR world, what we offer will become vital due to FSA restrictions on support given to networks and national IFA firms being subject to severe fiscal scrutiny and regulatory restraint

We have established a thriving web based community, and communicate twice a week with our free twice weekly email “Bento” bulletin to almost 10,000 individuals where members are kept updated with the latest news, comment and industry trends. 

We also ensure directly regulated IFA firms are given all the support they need via carefully planned strategic communication activities and ideas, implemented via the website www.panaceaifa.com.

PanaceaIFA are active within social media, winning an online 2011 poll as the Top IFA related Tweeter with some 2,000 Twitter followers and LinkedIn group members. PanaceaIFA is a place where IFAs and Providers and support services alike engage in discussions and exchange views on issues affecting their businesses.

PanaceaIFA's industry profile is one of an authoritative and well-respected voice within the financial services industry with IFAs, sponsors, media, providers, financial services organisations/bodies and government representatives alike.

In 2010 PanaceaIFA was shortlisted for Best Website for IFAs in the Professional Adviser Awards and again in 2011 for Best Network/Support Services Award, cementing its position as a website of choice for directly regulated firms.

PanaceaIFA is knowledge-driven, linking the loose connections between the directly regulated Independent Financial Advisers and product providers. It is an independent industry-supported portal which corrects the service imbalance with providers in a way that is RDR friendly and free to use.

Derek BradleyDerek Bradley, CEO
Derek Bradley is the founder and ceo of PanaceaIFA.

After an early career at Lloyd’s of London, he went on to learn about the importance of customer service, working for BOAC, the forerunner of British Airways, something further reinforced during his time as a broker consultant at Scottish Equitable.

Derek went on to set up his own successful IFA business which he ran for 18 years before selling it in late 2006.

Derek spotted an altruistic opportunity to provide a better service to directly authorised IFAs and in 2007 PanaceaIFA was born.

Born: Southend on Sea
Lives: Southern Spain
Likes: Swimming, Sailing, Skiing, Cycling, being creative, standing up for those who have no voice, reading and writing
Dislikes: The words ‘no’ and ‘can’t’!
Books:  History and biographies- latest read Keith Richards
Film: Apocalypse Now
Album: Tom Petty & The Heartbreakers Anthology
Career Ambition- Create a legacy for the industry with PanaceaIFA
Life ambition- To keep healthy and creative

Sarah PaulSarah Paul, Marketing Director
Sarah is responsible for the development and implementation of the marketing and communications strategy for PanaceaIFA and its eBusiness proposition. 

She joined PanaceaIFA from MetLife where she was Marketing Manager. During her 13 years’ within the financial services industry, she has also held marketing and eBusiness roles at Hartford Life Limited, RBS Insurance and Merrill Lynch.

Born: London
Lives: Essex
Likes: Gardening, baking, travelling, walking my two Labradors and list writing!
Dislikes: Rudeness, rules without logic, inconsistency, cucumber
Books:  Bella Mafia by Lynda La Plante
Film: Shawshank Redemption or The Usual Suspects
Album: Forty Licks by Rolling Stones or Innocent Man by Billy Joel
Career ambition: To grow the PanaceaIFA brand to become the website of choice of directly regulated IFA’s
Life ambition: To visit as much of the planet as possible


James BradleyJames Bradley, Head of e-Relationships

James is responsible for managing the day to day relationships with our partner firms as well as working on updating partner site content and bulletin publishing.

He joined PanaceaIFA from Microsoft where he was a European Financial Analyst.  Prior to that he has held similar positions with Hewlett Packard, Sony, and Mercedes Benz. His experience gained in the IT industry is being put to good use as PanaceaIFA grows.

Born: Reading
Lives: Wokingham
Likes: Swimming, working out
Dislikes: Eggs
Books:  Autobiographies
Film: Apollo 13
Album: Paul Simon Gracelands
Career Ambition: To see PanaceaIFA become the best it can be
Life ambition: Travel as much as I can and have more passport stamps than Sarah

Benefits of becoming a member

  • PanaceaIFA is free to IFAs thanks to the support of our sponsors and partners.
  • PanaceaIFA will save you time as access to Product Provider tools & resources can be found all in one pace
  • PanaceaIFA provides access to market intelligence and research materials which can help raise your awareness and understanding of the financial services market
  • The twice-weekly Bento Bulletin provides timely industry news and opinion directly to your inbox
  • By using the PanaceaIFA forums as a sounding board for opinions and queries you can become part of a community
  • Increase your product knowledge and aid business development by accessing training, education and business advice
  • PanaceaIFA is an ambassador for the directly-regulated IFA – your concerns are heard and escalated!

PanaceaIFA is also always working to get great deals and special offers available especially for PanaceaIFA Members.  These include:

Sytner
The affinity scheme between Sytner Group Corporate Sales and PanaceaIFA has been designed to give PanaceaIFA members the opportunity of being in the driving seat of some exciting automotive brands. You can benefit from exclusive supply terms to over 20 leading motoring brands from one of the UK’s largest automotive groups, plus a host of additional services.

The Shopping Club

PanaceaIFA have teamed up with The Shopping Club, to bring you great savings and offers at many high street stores, online retailers and more.  With over 200 high street retailers, 1,200 online retailers and 4,500 local merchants offering discounts and savings up to 50% both in store and online, membership will make a real diference to your back pocket!

PanaceaIFA is designed by IFAs for IFAs.  It offers advisers throughout the country the chance to share ideas, discuss industry issues and develop a dialogue with the UK’s leading financial service providers as part of a unique online community.

So please do use Panacea to the full, tell your industry friends and colleagues about us, and help build a unique community that serves your needs.

Join us today
There are many ways to join – just visit our follow us page and choose the method that suits you best.

How to work with our community

Going forward, the Retail Distribution Review (RDR) will impact greatly upon providers who rely on the network and national IFA model to distribute their products. The remuneration model will change as will the support model. All of a sudden the directly regulated IFA has become attractive again as they currently are best equipped to deal with the changes proposed for 2012, but how do providers engage with their world again?

If you are a life assurance, investment, pension and retirement product provider and want to find a realistic and cost effective way to reconnect with the valuable distribution channel of directly regulated IFA firms, then look no further than PanaceaIFA.

Opportunities also exist for strategic partners to promote tools, training, back office or legal services and regulatory support to our IFA members.

We offer a range of solutions from full partnership status to stand-alone promotional opportunities. 

If you would like to join our prestigious panel of partners or find out more about our advertising opportunities, please call Derek Bradley on 07595 892930 or email derekbradley@panaceaifa.com for a media pack.  Don’t forget to read our Media coverage page for further information about PanaceaIFA in the press.

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